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Country music since 1990 has gone through a number of changes, with sub-genres emerging such as bro-country, country pop, and alternative country. The 1990s saw the rise of the "new traditionalist" movement, led by artists such as George Strait and Alan Jackson, who sought to bring back the traditional sounds of country music. This decade also saw the emergence of Garth Brooks, who became one of the best-selling artists of all time and brought a rock-inspired sound to country music.
In the 2000s, country pop became popular with artists such as Shania Twain, Faith Hill, and the Dixie Chicks. This sub-genre combined the sounds of country with pop, rock, and R&B, resulting in crossover hits that reached mainstream audiences. The 2010s saw the emergence of bro-country, which featured party-themed lyrics and a hip-hop influence, with artists such as Florida Georgia Line and Luke Bryan leading the way.